There’s the usual pre-Christmas buzz about Football Manager at the moment but – as I blogged before – I absolutely refuse to pay over the odds for it.

After a month or so of websites advertising price points of £25-30, Zavvi decided to test the mettle of the impatient buyers who already pre-ordered by selling it for £17.95 with free UK delivery.  How many who paid maybe £10 or £12 more will cancel and re-order with Zavvi?

In a time where piracy is rife, to me the logic is very simple.  Charge less for the product and increase your sales.  I have now gone from a position of not buying it to buying it.

Support the consumer!  Buy from Zavvi!